Manufacturers are Transforming from OEM Service, Introducing Digital Services to Brand Management.

Many generation industrialists gradually move towards brand thinking, and then begin to build the ability to use data analysis techniques to capture business opportunities. Service transformation In the early days, family OEMs and factory OEMs were everywhere, but nowadays, if you want to rely on OEMs to make profits, you are already facing low-profit margins. […]

Few Examples Of The Most Successful Private Label Brands

A private label brand refers to a product manufactured by a third-party company and sold under the retailer’s brand name. The retailer decides on the product’s characteristics, packaging, and pricing. Before we introduce examples of the most successful private label brands, let’s answer the two basic questions: How much does launching a private label brand […]

PRIVATE LABELS AND E-COMMERCE

  Private labeling is when a retailer purchases products from various manufacturers and then markets those products under its own brand. Private label goods are often referred to as “store brands,” as opposed to the “name brands” that are sold under the brand name of the manufacturer. For example, the consumer products giant Procter and […]

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Turning private labels into powerhouse brands

Consumers have recently been snapping up private-label goods at grocery and mass retailers. Will this trend last? Only if retailers develop a compelling private-label strategy and operating model. Private labels, or store brands, are having a moment. Early in the COVID-19 crisis, many consumer-packaged-goods (CPG) brands disappeared from store shelves due to panic buying and pantry […]

When Do Private Labels Succeed?

In 1989, private labels or store brands accounted for 65 percent of sales of frozen green and wax beans and for 25 percent of sales of liquid bleach but for only 1.1 percent of sales of personal deodorants. As shown in Table 1, private label market share (in terms of both dollar sales and units sold) […]

Brands Versus Private Labels: Fighting to Win

You know the old joke: Just because you’re paranoid doesn’t mean they’re not out to get you. In a nutshell, that describes how manufacturers of brand-name products react to competition from private labels. On one hand, manufacturers are right to be concerned: There are more private labels—“store-brand” goods—on the market than ever before. Collectively, private […]